soumyadeb
today at 9:29 PM
RudderStack founder here.
Although the article doesn't accuse us of doing anything improper, we weren't contacted for comment, so I'd like to clarify our role.
We are customer data infrastructure, not a data broker. We do not buy, sell or monetize the customer data that passes through our systems.
Our role is analogous to infrastructure: customers choose what data to send, and RudderStack routes that data to the destinations they configure (analytics tools, data warehouses, marketing platforms, etc.). The customer owns the data and decides where it goes; RudderStack does not repurpose it for its own business.
Infrastructure providers like us should be held to high standards for security and privacy, but we should not be confused with companies that collect or monetize end-user data.
Are analytics tools, data warehouses, and marketing platforms the only types of destinations you support? Because if that's the case then your system appears to only be useful for privacy invasions.
The article did not accuse you of anything and went so far as to say “There's nothing unlawful going on, and there's no reason to think RudderStack (or any company mentioned in this story) is doing something nefarious.”
I’m struggling to understand why you would feel the need to comment. Or why you even think the BBC would have contacted you. This is one of those moments in PR where a response with no reason makes reasonable people wonder why.
soumyadeb
today at 10:34 PM
My concern is that terms like "data management company" (and another article described us as an "analytics company") are broad enough that many readers could reasonably infer we're collecting, storing, or monetizing sensitive end-user data.
I wanted to clarify that distinction because we've already had people reach out asking whether we were involved in collecting or using this data.
Its bad PR for us
Awesome insight. Thanks for clarifying! @bbc please update because there's definitely an implicit complicity in your article.
soumyadeb
today at 10:34 PM
Will do. Thanks