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Ente – Opening Our Books

203 points - today at 10:37 AM

Source
  • speak_plainly

    today at 1:21 PM

    Kinda unrelated, but the art direction on Ente's site is really top-notch.

      • Shalomboy

        today at 1:38 PM

        I came to the comments to say the same thing! I would love to take a seminar or a class from the folks in their design department.

          • MomsAVoxell

            today at 1:55 PM

            I found it over blown. It took me far too long looking past the ducks to find out what Ente actually does. The design team don’t seem to be interested in the product.

              • speak_plainly

                today at 3:03 PM

                If you were being fair, designers typically don't decide the website strategy or write the copy. Ente's site seems heavily optimized for a search-driven funnel – they are targeting people explicitly searching for 'photo storage.' When that's your primary acquisition channel, you can afford to be less pedantic about copy variety. They keep the copy incredibly sparse and let the context do the heavy lifting, there is also no need to repeat descriptions on-site when that context is already handled by the search description and App Store links. When people arrive on the site, they know what they've found.

                In terms of the design, they cut through a lot of the bullshit developers and designers do on the web. The execution is great and there are a lot of high-fidelity details: the scale is on point, the text hierarchy is great, the use of colour is smart, it has a fantastic, almost brochure-like layout, and generally, the design is consistent throughout and plays an important role in customer experience and branding their product.

                You're not their customer, they're not targeting Hacker News as a potential sales funnel. If your takeaway is the design team isn't interested in the product, I hope to God you don't work in web.

                  • MomsAVoxell

                    today at 6:08 PM

                    I sure hope you don't market apps but I suspect you do.

                • Cider9986

                  today at 2:04 PM

                  > Safe home for your photos

                  This isn't clear?

                    • MomsAVoxell

                      today at 6:07 PM

                      Nope. Is it a service, an app? Do I have to use their app? What's it look like? Can I use the photos app, or .. what is it?

                  • Milner08

                    today at 2:22 PM

                    Really? It seems pretty clearly written on the home page to me. (This is the first time I have heard of the company).

                • ignoramous

                  today at 5:30 PM

                  Ente has a CFP submitted for a India FOSS (Sep 2026) talk that will also be recorded and livestreamed (if selected): https://fossunited.org/c/indiafoss/2026/cfp/2tsmo50knt

                  Their design team has written a blog post, which may be of interest to you: https://ente.com/blog/ente-design-system / https://archive.vn/ucGnC

          • gortok

            today at 1:16 PM

            This is one of those vanity blog posts, a ā€œlook at us, we’re openā€ blog posts without actual openness, or rather, limited openness where it helps their image and not openness that could backfire.

            Businesses don’t operate based on revenue. They operate based on profit. They operate based on operating expenses. They operate based off of free cash flow. Showing off revenue and number of accounts is showing off a tiny portion of the picture, and says nothing about the health of a business.

            If you’re looking to ā€˜be open’ about the health of your business, then the operating costs would be shared, the amount the founders are ā€˜taking out’ of the business in dividends would be shared.

            There are businesses that operate 20MM a year in revenue, but practically speaking are broke, because of the way the business is being run.

            So for folks that don’t know better, this is a very cool thing ente is doing. For folks that run businesses and know better, this is a way to show off and ā€˜gain cred’ without actually having to be open about how the business operates.

              • jadbox

                today at 2:27 PM

                > "Showing off revenue and number of accounts is showing off a tiny portion of the picture"

                Showing revenue is not "tiny" by any means. Considering that the vast majority of businesses hide this from the public, I think it's very notably "something larger than tiny".

                > "but practically speaking [they] are broke"

                How do you know this?

                  • iamjs

                    today at 3:01 PM

                    >> "but practically speaking [they] are broke"

                    > How do you know this?

                    They were not claiming a fact, they were posing a hypothetical.

                      • satvikpendem

                        today at 3:40 PM

                        They mean even in the hypothetical how would they know, without open books? They're just theorizing, same as with revenue.

                        • gortok

                          today at 3:43 PM

                          I’m speaking of things I have personally witnessed; but won’t go into more detail than that, for various reasons.

                            • Batman8675309

                              today at 4:38 PM

                              Man I love this kind of "evidence" that can't be dismissed, that is ultimately just a big "just trust me bro".

                                • gortok

                                  today at 5:30 PM

                                  I’m going to give you just one way that a business could do just what I’m saying.

                                  Did you know there are whole businesses that lend money through ā€˜receivables financing’? Basically if you have outstanding invoices, you can get the money for those invoices now, and you pay (let’s say) 15% in interest to get that money now. https://www.allianz-trade.com/en_US/insights/receivables-fin...

                                  All else being equal, your profitability just went down by 15% taking that receivables loan; but businesses are willing to lend money at varying degrees of interest while the company that took that money still looks like they’re in great shape if you were to look at their revenue, but 2 or 3 of these sorts of advance loans can hurt a company really quickly.

                                  The issue is that it takes a long time, if a business is engaging in shady business practices, for them to be held accountable (if they ever are), and there are lots of ways to keep a business afloat while effectively robbing Peter to pay Paul.

                                  • thevillagechief

                                    today at 6:00 PM

                                    Does this really need any evidence? There's lots of businesses that are in this situation, ambling along for years until they run out of runway. Not saying anything about the original blog. There are even actual fraud cases you can look up.

                                      • xnickb

                                        today at 7:13 PM

                                        Yeah I don't understand why people jumped on this. Thread-OP was saying pretty obvious if not trivial things. Without knowing how much they spend knowing how much they earn is a useless data point.

                                • IndySun

                                  today at 4:02 PM

                                  >...won't go in the more detail...various reasons...

                                  I wish you had said that in your opening comment. Would've helped me consider where you were coming from.

                                  I'm just making an overall remark, wondering what you're inferring, and more widely still digesting this entire post.

                          • inigyou

                            today at 4:34 PM

                            Is it really hard to imagine a business with 20MM revenue and 21MM expenses?

                              • 0xbadcafebee

                                today at 8:15 PM

                                Not hard at all, virtually every tech unicorn spent more than their revenue. Famously today it's all the AI companies.

                            • holistio

                              today at 4:57 PM

                              18 employees on <$100k is not exactly rich.

                          • comprev

                            today at 5:29 PM

                            I once worked for a company where they operated in the red for 95% of the year as they paid for project material costs up front. The CFO was quite open about how finances worked in our niche sector.

                            A client would pay an invoice and the balance would swing from -£20M to £0 and back down to -£15M for the next project within weeks! Revenue was in the £100Ms per annum.

                            As someone with almost zero business background it was a real eye opener how much we depended on a healthy relationship with the local bank manager. The business model clearly worked as they passed their 30th anniversary during my employment!

                              • minraws

                                today at 5:37 PM

                                This is very common in a lot of industries especially physical goods and medicine.

                                You end up leverage for all the goods but the final settlement of payment happens much later, making them hard to survive in without a lot of capital and good relationships.

                                You can screwed very easily and understanding the model and not scaling faster than your capital allows is a skill in itself.

                                My friend failed at it while I was working with them.

                                • thevillagechief

                                  today at 6:06 PM

                                  I worked for similar company. And yes, it basically depended on the relationship with the local bank managers and suppliers. Unfortunately, it wasn't so successful.

                                  • today at 5:49 PM

                                • dewey

                                  today at 1:59 PM

                                  What's wrong with that? This is a post to show users that other people are paying for it (social proof) and that the project is developing well, similar to other projects sharing how many contributions or first time pull requests they got this month. That doesn't mean that you have to show everyones salary, how much the lunch in the office is costing and include a raw export of their bookkeeping setup.

                                  There's room for both.

                                    • Grombobulous

                                      today at 8:33 PM

                                      I’ll also add that private companies don’t have to do this at all.

                                      So, yes, by comparison, this is very open.

                                      Is it marketing material? Also yes. People who are considering using a small scale alternative to tech giant products will probably look at this and say ā€œoh, this product has some traction, and this isn’t a fly by night business.ā€

                                      • chadash

                                        today at 2:15 PM

                                        The accompanying blog post says "The one thing you couldn't see was how well Ente is doing as a business. Now you can."

                                        To the parent commenter's point, we don't have enough information to know if that's true.

                                        EDIT: the founder is on this thread (https://news.ycombinator.com/item?id=48933905) providing more info and explains that adding expenses on would be too burdensome.

                                    • jatins

                                      today at 5:02 PM

                                      What an unnecessarily negative and cynical reaction to what is neutral at worst and positive at best

                                      • monooso

                                        today at 2:12 PM

                                        > Businesses don’t operate based on revenue. They operate based on profit.

                                        This does not bode well for the entire AI industry.

                                          • gortok

                                            today at 2:20 PM

                                            Public IPO as Ponzi scheme/shell game is a time-honored tradition. You can operate at a loss so long as you can get folks to bet they’ll get a return. The more people you can convince, the better you can do for yourself without being left holding the bag.

                                        • turbocon

                                          today at 2:23 PM

                                          They poster goes into more details here

                                          https://news.ycombinator.com/item?id=48933905

                                          But also, this is not a very constructive comment. They're pushing a new product that based on the upvotes this community is interested it.

                                          • jeswin

                                            today at 4:50 PM

                                            All you saw on that page was the revenue?

                                            For a potential customer deciding whether to trust a relatively small app (compared to Google and Apple) with their memories, these are useful numbers. 50% increase in paying customers this year. Nearly half a million registered users, with a 40% growth in the last 6 months. 5% of their users are paying customers. Revenue topping a million. That's stuff I want to know if I'm subscribing and uploading all my pics to their servers. I want to know if they'll be around, and my stuff is safe.

                                            > So for folks that don’t know better, this is a very cool thing ente is doing. For folks that run businesses and know better...

                                            Oh please. Perhaps work on not jumping to conclusions too quickly.

                                            • ikidd

                                              today at 6:43 PM

                                              >Businesses don’t operate based on revenue

                                              Well, you have that right. But apparently they IPO based on even less.

                                              • dismalaf

                                                today at 6:59 PM

                                                > Businesses don’t operate based on revenue. They operate based on profit.

                                                The most difficult part of a consumer SaaS or really selling anything on the internet is acquiring customers.

                                                Zero revenue = zero profit automatically with no ability to ever make a profit.

                                                If a startup has paying customers there's at least the chance to become profitable.

                                                • today at 1:57 PM

                                              • alberth

                                                today at 3:22 PM

                                                Buffer.com is famously open as well, if you like this kind of stuff.

                                                Revenue: https://buffer.com/metrics

                                                Expenses: https://buffer.com/transparent-pricing

                                                Salaries of every employee (which seems like PII to me): https://buffer.com/salaries

                                                And more: https://buffer.com/open

                                              • adityamwagh

                                                today at 2:22 PM

                                                Happy to be one of those people contributing those numbers! :) It's a great privacy friendly service.

                                                • pseufaux

                                                  today at 1:32 PM

                                                  I have been impressed with Ente products and customer service. It's good to see they are growing. That said, revenue information is not entirely helpful in a vacuum. I'd be more keen on seeing profit (even at a lower timeline resolution). What's the average cost for taking on a new customer? What's the retention/turnover? Etc. That said the products are great and I'd recommend them to anyone.

                                                    • stavros

                                                      today at 1:49 PM

                                                      I wish I could say the same. I tried Ente the other day, to see how it compares to Immich, but it was very hit-and-miss. Face recognition for people never worked, no matter what I tried, for example.

                                                        • cdman

                                                          today at 7:39 PM

                                                          Who knows what the problem could be - if you want to invest time into this, you could try collecting some debug logs to see if it indicates anything. For me and my family it works pretty well (~300G of data across 10s of thousands of photos / videos). Face recognition / AI search works reasonably well. It's not perfect, but I'm happy to keep our photos under our control rather with some big tech company which could decide on a whim to erase all of my data (or even worse, report me to the police and then erase all of my data).

                                                          Of course I also dump all of the data about once per week on a NAS, just in case :)

                                                            • stavros

                                                              today at 7:58 PM

                                                              Hm really? I had about 30 photos in it and face recognition just got completely stuck.

                                                          • alexktz

                                                            today at 2:19 PM

                                                            I'm in the same boat. I had a so many comments under Immich videos about Ente that it made me wonder if they were just bots.

                                                            The client / server relationship with Ente is peculiar, and on my test dataset of about 1000 images did not perform at all. Face recognition, semantic search, etc, it was not in the same league as Immich tbh. (Also hi Stavros!)

                                                              • Cider9986

                                                                today at 5:00 PM

                                                                I'm not a bot :)

                                                                  • alexktz

                                                                    today at 8:43 PM

                                                                    That's exactly what a bot would say. ~_~

                                                                • stavros

                                                                  today at 2:21 PM

                                                                  Hey Alex! Yes, exactly, I get that they're a fairly different category with different tradeoffs (trustless server), but also I own the server so I don't need it to be trustless. If it worked well, the tradeoff would be smaller, but as it stands it's not worth it for me over Immich.

                                                                    • 0x6c6f6c

                                                                      today at 5:37 PM

                                                                      Comparing self-hosted immich and a truly E2EE hosted platform like Ente is really odd. There are massively different trade-offs and target customers between these.

                                                                      Ente is a private hosted photo storage and sharing platform. Only trusted devices that can decrypt /encrypt would even be able to perform the kind of work to tag photos for face recognition, and in this category I'm not aware of any hosted alyermative that actually does this, and they do a _pretty good job_ considering the limitations of E2EE.

                                                                      Immich, Google Photos, Apple Photos- these platforms don't have to work around the fact all user data is opaque ciphertext. I imagine you could extend the capabilities of machine learning to a trusted node (similar to what you can do with Ente Desktop, but with more capable models), but they still have to work around any of that metadata being visible to them as well.

                                                                      This takes somewhat trivial problems and makes them entirely non-trivial to solve. Self hosted platforms that don't provide an E2EE story have significantly less headache to deal with, especially since most people justify it by "it's running on my server so it's okay". And I get that, you can generally work around this issue with disk-level encryption and you're all good. It's just not the same product at all.

                                                                        • stavros

                                                                          today at 5:43 PM

                                                                          I agree it's not. It's just that, for someone who doesn't need the trustless architecture, it doesn't make sense to go with Ente right now, because it doesn't work as well. I could overlook the missing features if the ones that are there worked, but face recognition just got stuck for me and never finished.

                                                                            • Grombobulous

                                                                              today at 8:44 PM

                                                                              Have you tried contacting support?

                                                                              I’ve never had any issue with facial recognition. Maybe this is a rare issue that’s an easy fix.

                                                                              • cdman

                                                                                today at 7:53 PM

                                                                                Here is my use-case for a trustless architecture: there are parts of my families digital life which I would prefer to continue working as much as possible, even if I'm temporarily or permanently unavailable. "Pay this amount of money monthly/yearly for this to keep working" is a straight forward concept for 99.999% of the population. "Poke around in docker debugging logs if this stuff stuff" is not.

                                                                                And, if stuff has to be hosted by third parties for me, I prefer it to be encrypted.

                                                                        • ignoramous

                                                                          today at 5:34 PM

                                                                          > I don't need it to be trustless. If it worked well, the tradeoff would be smaller...

                                                                          You mean, on a self-hosted Ente (or Immich), a off-device/server-side, capable multimodal LLM, like Gemma4 12b would do?

                                                          • Cider9986

                                                            today at 2:08 PM

                                                            Are there any other self-hostable E2EE cloud products as good as Ente? This company is great. AGPL as well.

                                                              • arendtio

                                                                today at 5:49 PM

                                                                Well, not E2EE, but I like Photoprism very much for the self-hosted photosharing use-case. In fact, I tried Ente a while ago and am always impressed by their communication skills, but from a product side, I prefer Photoprism.

                                                                I have a local instance running on a Raspberry Pi with about 149.000 photos inside.

                                                                • thenews

                                                                  today at 6:27 PM

                                                                  not e2ee but you can use immich behind pangolin/reverse proxy

                                                                  • timcobb

                                                                    today at 2:34 PM

                                                                    What do you like about AGPL in this context? Building a similar product and curious! Thanks

                                                                      • Cider9986

                                                                        today at 3:30 PM

                                                                        I don't like copyright at all and I don't like the FSF but it protects the users freedoms which gives the community trust. With AI I think any copyright will be less and less important, though.

                                                                • jambalaya8

                                                                  today at 5:33 PM

                                                                  Is there a reason your company decided to do this?

                                                                  • alimbada

                                                                    today at 2:00 PM

                                                                    I was wringing my hands trying to decide between Ente and Immich for a while as I'm trying to de-Google. I went with Immich in the end, but Ente seems like a great alternative for anyone that doesn't want to self-host.

                                                                  • caseyf7

                                                                    today at 2:44 PM

                                                                    What a refreshingly unique website!

                                                                    • dabeeeenster

                                                                      today at 12:50 PM

                                                                      This is great - would love to see more data tho! I guess they are shy to post EBITDA, infra costs?

                                                                    • f3408fh

                                                                      today at 12:49 PM

                                                                      This is so cool. Congratulations! Have you considered opening operating costs as well?

                                                                        • vishnukvmd

                                                                          today at 1:01 PM

                                                                          ente.com/open is fully automated.

                                                                          Publishing operating costs will create operational overhead, since we've to manually consolidate, label and publish expense records. Not excited about doing that right now, but would like to in the future.

                                                                          Currently we've runway for a few years, and a margin of ~70% – entirety of which is reinvested into building Ente.

                                                                            • AnonHP

                                                                              today at 1:35 PM

                                                                              If your margins are about 70%, do you have any plans to reduce your prices? Compared to other photo storage platforms, your pricing seems a lot higher. End to end encryption seems to be the only USP when a person looks at your hosted offering.

                                                                                • Grombobulous

                                                                                  today at 8:38 PM

                                                                                  That’s not the only unique selling point.

                                                                                  It’s a very refined and feature-complete product with e2ee. Many alternatives just don’t have feature parity…Ente has been of the few alternative apps where you can say ā€œit has everything important Google/Apple Photos has.ā€

                                                                                  It has desktop apps, which a number of alternatives don’t have.

                                                                                  It has automated continuous plain-directory export for making your 3-2-1 backup that uses different media.

                                                                                  The high pricing is just something I would expect from someone who isn’t a giant tech company. There are very few companies who beat pricing from places like Amazon, Microsoft, and Google.

                                                                                  • vishnukvmd

                                                                                    today at 1:46 PM

                                                                                    70% is our gross margin. We have expenses outside of infrastructure (people, ops, marketing, ...).

                                                                                    We have to reduce our prices, to make Ente's products accessible to a wider audience. But right now the focus is on building a sustainable business and increasing the probability of this business outliving us.

                                                                                    • jm4

                                                                                      today at 7:17 PM

                                                                                      70% is not unreasonable gross margin. What makes you think that’s a reason to ask that they lower prices? That 70% has to cover a lot of expenses.

                                                                          • koiueo

                                                                            today at 5:15 PM

                                                                            What I don't get about Ente is their E2E promise.

                                                                            When you share albums with someone else, the key is passed in the URL. Nothing prevents Ente from grabbing the key and decrypting all the data at this point.

                                                                            So it's basically "E2E, trust me bro".

                                                                            Or am I missing something?

                                                                          • rbinv

                                                                            today at 12:29 PM

                                                                            Ente feels a lot like Smugmug did back then.

                                                                              • vishnukvmd

                                                                                today at 12:36 PM

                                                                                Thanks, I'm a fan of Smugmug :)

                                                                            • dismalaf

                                                                              today at 2:46 PM

                                                                              This is cool, I was looking into Ente to supplement Google Photos (I got 6k of my kid's photos, my Google account is associated with too many things and I worry about losing access).

                                                                              $1M ARR seems low though.

                                                                              • laomos

                                                                                today at 4:28 PM

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                                                                                • arcticbison

                                                                                  today at 1:40 PM

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