reaperducer
today at 5:09 PM
They used to rent a single scan line (VBI) of the TV broadcast to use as a data transmission method
In the days before cable TV was widespread, there were over-the-air devices to give you a "TV Guide" page, like your cable/satellite service does now.
It was a tiny gray box about the size of a VHS tape, with a cute antenna sticking out of the top.
It constantly received program listing data through scan line data services, and filtered the listing by your ZIP Code. It displayed its TV Guide page on channel 3 or 4, and passed through the rest of the spectrum from your antenna. Because of this, it could even switch channels for you.
It cost something like $40, and after that was a totally free service, with no advertisements.
I'm pretty sure I got mine at Radio Shack, so it's probably listed in the catalogs around 1994 or so.