OpenAI CEO's Identity Verification Company Announced Fake Bruno Mars Partnership
253 points - today at 1:26 PM
Source> Tools For Humanity is actually partnering with Thirty Seconds to Mars on their 2027 European tour. While TFH has not disclosed the actual reason for the false Bruno Mars announcement, it looks a bit like a case of mistaken identity. Pretty ironic, since the company’s whole shtick is supposedly verifying human identities.
:)
Quite reminiscent of the "Four Seasons Total Landscaping" debacle :)
appplication
today at 4:01 PM
That was like living out and episode of Arrested Development in real time. I have a hard time recalling it without mentally casting Jeffrey Tambor as Rudy Giuliani.
Wow! Yes it does sound exactly like that. Reality really can be stranger than fiction
semiquaver
today at 2:17 PM
How could this mixup possibly lead to the head of product announcing a Bruno Mars collaboration on stage???
I’m trying to imagine the series of events that could lead to this happening and I’m coming up woefully short.
This really sounds like an AI voice agent transcribed "Thirty Seconds to Mars" to "30 seconds for Bruno Mars" and then no one actually proof-read the thing.
Probably like the children game "Broken Telephone" or "Gossip" where after a long chain of word of mouth input does no longer match output. Sprinkle communication between different companies on top of that.
Thirty Seconds to Mars -> "The Mars band" -> ?? -> Bruno Mars
cowsandmilk
today at 2:38 PM
I routinely have to correct product managers repeatedly on key details of how their products work and how their customers operate so this doesn’t surprise me at all. It is totally a mistake I could see a product management director having been corrected on a dozen times but they keep making it.
RobRivera
today at 3:37 PM
I have to ask you for coaching advice here, as I may or may not be experiencing similar things. Does the correction impact your political capital? I am a firm believer in critique in private, but in key meetings where capabilities are the inputs to other discussion, it is difficult to bite my tongue
konschubert
today at 2:34 PM
Four Seasons Total Landscaping.
alqpejfjfb
today at 3:11 PM
It’s hard to spin it as a mixup when both acts were announced at the event.
sophacles
today at 2:40 PM
It's a simple tale, one as old as time - the religious scammers started believing their lies and drank the kool-aid.
danesparza
today at 3:34 PM
Actually, they are partnering with "The Martian" book tour. They're brining it back, baby!
RobRivera
today at 3:35 PM
Shrimp and all
thevillagechief
today at 2:44 PM
Lately I’m realizing what an absolute drain imposter syndrome is. I see things like this and I think maybe I could jump three levels up into a completely different department and be just fine, at least for a while. Then maybe fail up?
bee_rider
today at 3:12 PM
You might not have the right core incompetence here. Like could you have honestly (from your point of view) reported that you had a Bruno Mars collaboration? You might have double checked.
ryandrake
today at 3:07 PM
Most of us here could easily do the day-to-day work of the CEO of our companies. Somehow we have adopted this corporate mysticism that tells us that people with CxO or SVP in their titles are somehow smarter, more skilled, more qualified than the rank-and-file, but I don't think it's true. They eat and shit just like we do.
RaftPeople
today at 3:16 PM
> Most of us here could easily do the day-to-day work of the CEO of our companies.
I'm not so sure about that.
When I do a thought exercise and put myself in our CEO's shoes, I think "ok, which decisions do I need to make today to keep the company thriving in the next 3 or 5 or 10 years?"
For me personally, I don't really know. You can't just do the same thing because the economy is constantly evolving, but I can't see where it's going.
_alternator_
today at 3:25 PM
Here's the trick: the CEO doesn't know either, but they make decisions anyway. Knowing that they don't know is a good skill for a CEO to have, it freezing when they don't know is not.
frakt0x90
today at 3:23 PM
You would also have a whole team of consultants, advisors, lawyers, and VP+ people specializing in each area telling you what the problems and possibilities are if you actually had that job. They're not operating in a vaccuum.
InsideOutSanta
today at 3:24 PM
The fact that you thought to consider the next 3, 5, or 10 years already makes you a better CEO than most CEOs that I personally know.
Next quarter earnings call is the only thing that's important. Hollow out everything for that goal. My bonus depends on it.
thevillagechief
today at 4:19 PM
I do agree here. Being a CEO is in fact stressful. I think as someone pointed out, your first problem is you're thinkin 3, 5, 10 years. Unless you're a founder building your company, my observation is think in quarters. A year at most. You just need to survive long enough to move on to bigger things. The mess you leave is the next guy's problem. And I don't know how to live like that.
buttercraft
today at 3:35 PM
Nah, even if you fail miserably, you'll still get a nice payout and retire comfortably. Hell, you can even commit crimes and the company will pay the fines for you!
hacker161
today at 3:25 PM
> For me personally, I don't really know. You can't just do the same thing because the economy is constantly evolving, but I can't see where it's going.
Neither does your CEO
You could, in good times. In bad times it is an entirely different story.
TrailingArbutus
today at 4:00 PM
That might be a slightly pessimistic point of view.
Experience is probably (at least should be) the differentiating factor.
Foobar8568
today at 3:15 PM
Network and social status is more important than your experiences.
And media loves outliers or bullshitting on the self made part.
Only if you're comfortable with fraud.
sergiotapia
today at 3:04 PM
History belongs to the people who show up.
Unfortunately, right now, it seems like history belongs to the people who bullshit.
Well, bullshit tends to be more bullish, and it's not the bears keeping money on the table.
_verandaguy
today at 1:52 PM
An outstanding move for a company claiming to sell trust as a service.
2ndorderthought
today at 1:59 PM
The issue I have with it is it's completely unsurprising. They just don't care and are testing the waters with the consequences or the lack thereof for these types of lies. It's going to get a lot worse before it gets better.
Reminds me of bunch of cases of high-profile people testing the waters of the low-quality Twitter posting.
Turned out you can ride far not only despite it, but also thanks to it.
mentalgear
today at 2:12 PM
Sam Altman: the CEO of companies selling 'Intelligence' and 'Trust' (... me Bro) as a service.
TrailingArbutus
today at 4:01 PM
judging by everyone in the AI space, is he that different though?
Offtopic but you've triggered my rant
What is frustrating to me is the IRS was scammed. They sent my refund to some identity thief. This from an institution that if I owed them 10 cents, they could track down all of my financial accounts but they decide to deposit in some rando's account.
2ndorderthought
today at 2:06 PM
Sorry that happened to you, but these verifiers won't solve that problem. It's pretty easy to get a picture of someone's face and irises. Especially once a few more data bases inevitably leak so the government can get the data for free use.
Maybe that’s not a good way to verify someone’s identity then…
ArmadilloGang
today at 2:26 PM
[dead]
Nothing you can't fix with some spray paint.
ectospheno
today at 2:18 PM
Owing tax each year instead of overpaying solves this problem. As long as it’s less than $1000 you won’t pay any interest or fees.
That doesn't solve anything when the fraudster is filing a fake return. They are under no obligation to include all of your carefully chosen income and deductions that get you to $1000 owed.
What? In order to get a refund, that means you have to overpaid what you owe. It's pretty simple. If you are not putting in enough, the fraudster cannot get a refund as you still owe. Like, where is the break down? They would have to know how much you have paid, and then file so many deductions that it'd probably trigger an audit. If you file that many audits not with an account signing off of them, I could only imagine that would trigger an audit as well. Then again, the IRS has been beaten so badly that they barely have enough employees to function.
smallmancontrov
today at 3:30 PM
Why would a scammer be discouraged by the possibility that the person they have chosen to steal from might get audited?
> They sent my refund to some identity thief.
How does that currently work?
In DK they just send it to your "nem konto", the same bank account that also gets your wages. More or less a sym link, so even if you move bank it will follow. Makes life easy.
when you file your tax paperwork each year you have to tell them which bank account to send the refund to.
if someone else can file for you they can put in whatever info they like, so.
ryandrake
today at 3:14 PM
In a sane world, this would just be a case of fraud between the IRS and the fraudster, and the person whose information was used would have nothing to do with it. It's unfortunate that we have this need to call it "identity theft" in order to try to shift the responsibility to some unrelated third party.
I mean, the US is the country that doesn't want a national id.
So instead the defacto ID is your SSN. This was never designed with that in mind, lacks all security mechanisms/checksums and all.
And if you were born before a certain time, all digits except the last few were determined by where you were born. And those last digits are the ones they frequently ask for...
This is all just choices guys.
All it took was for someone to just read the generated output but not just vibe read it
"the company’s whole shtick is supposedly verifying human identities" - that as PR means that from the next year forward you can expect official government services to require you to use that company. This is just observation from how the tech world works.
steve1977
today at 2:13 PM
Hallucinated a partnership...
renegade-otter
today at 2:48 PM
That may be true. If they use LLms to write up all of their internal documents, it may have just pulled a "partnership" out of thin air, and no one bothered to check. "I guess we have one!"
Brought to you by - Looks Good To Me(tm).
ghoulishly
today at 2:59 PM
“OpenAI CEO's Identity Verification Company Announced Fake Bruno Mars Partnership” the english language is rapidly running out of brand new sentences.
throwatdem12311
today at 2:13 PM
lol a mixup with Jared Lego’s band “30 Seconds to Mars”
> “You’re right, I got these two artists mixed up because of the name. I’m really sorry” — ChatGPT
Damn, I guess I've always been confused. I didn't realize the toy building blocks company was called Letos.
I wish it was Jared Lego’s band.
Seconds later:
> OpenAI CEO's company announces partnership with The Mars Volta
mrcartmeneses
today at 4:32 PM
If any Americans here need a definition of irony this is it
Something I don’t understand, how does that verify identity? Couldn’t a third-party person simply save the pictures taken by the Orb (especially by modifying the firmware)?
What’s with this crypto-coins that goes with it ? That doesn’t make sense, seems like a pretext
You are right to call that out. Do you want me to remove all the press releases over the internet of our fake partnership with Bruno Mars?
Perfect - I have removed all of them. Once again, I apologize I should have been more careful. I've also erased the database and the email server on the off chance that any trace of this remained there. And no need to worry about the backups, I got those too.
I can modify the script to make this sort of thing easier to do in the future. The change is minor and it can be quite revealing. Would you like me to do that?
MagicMoonlight
today at 2:47 PM
[dead]
As funny as this is, there is a serious side. This is a case of an unintentional hallucination propagating and amplifying through human social and incentive structures. This is also how probably how religious miracle stories work.
chaostheory
today at 2:11 PM
They didn’t get scammed. The CEO just didn’t know the difference between 30 seconds to Mars and Bruno Mars.
hansmayer
today at 2:35 PM
Is anyone even surprised at this point? Probably a long chain of AI-"summarised" emails flowing back and forth.
Not a problem! Move fast and break things! Disruption, baby, disruption!
hmokiguess
today at 3:30 PM
Next up, correction post announces partnership with NASA and the Mars Rover!
camillomiller
today at 1:56 PM
And that, ladies and gentlemen, is Sam Altman’s unfettered attention to quality and details.
This one is up there with Palantir in the list of companies that I hope will soon fail miserably and painfully.
Hopefully Sam follows in the tradition of other transformational tech figures, like Sam Bankman-Fried and Elizabeth Holmes
Palantir are a lot of things, incompetent they are not.
People I’ve spoken to in DoD strongly disagree with you there.
GolfPopper
today at 4:21 PM
Competent at doing the things the DoD ought to do? Or competent at getting paid to do things for the DoD?
amuradbegovic
today at 2:27 PM
What are their complaints?
Things are hacked together, extremely difficult to change (without a pile of more hacks, Palantir is most interested in embedding itself deeper and manipulating RFPs than helping orgs operate more effectively, they waaaaaay overpromise during sales and can’t deliver, costs and timelines overrun by a lot, they’ll shift the goalposts by trying to sell the next Magic Fix before the first thing is finished (because they oversold/botched implementation) or has delivered value commensurate with its cost.
Perhaps. But they made $1.6 billion in net income in 2025, which, from a business perspective, makes them about $10.6 billion more competent than OpenAI.
We view competence differently. I value things outside of simply making money.
See: the crypto argument that it’s successful because number go up when it is almost entirely pump and dumps and money laundering.
I don’t view that as success, but people do.
sjsdaiuasgdia
today at 2:06 PM
Yes, they're fascist. Or at least Alex Karp is.
jLaForest
today at 3:24 PM
tell that to those Iranian school girls, oh wait you cant cause palantir is incompetent and those kids are dead
therobots927
today at 3:34 PM
And we trusted Sam Altman with the economy.
Sheeeeesh
Scam Altman doing Scam Altman things
OpenAI should partner with Kanye West.
Fitting partnership. They should call it Hitler Brotherhood, or something like that.
Maybe even Thiel would join and others.
sigmoid10
today at 2:13 PM
TL;DR: Some random marketing writers confused Bruno Mars with Thirty Seconds to Mars (with whom they actually have a deal).
Still hilarious given the company's mission, but the comments here make fun of the wrong technological aspect.
You all just got rage-baited here. One side of this story is not telling the truth.
Don't fall for it.
And the article doesn't even say it was fake, just a likely error.
cryptonym
today at 2:57 PM
rage-baited? I think it's pretty clear to everyone they did a mistake due to lexical proximity with their actual partnership.