(reposting because something ate your newlines, I've added comments in line)
Im in this business, and used to think the same. It turns out this is a minority of callers. Some examples:
- a client were working does advertising in TV commercials, and a few percent of their calls is people trying to cancel their TV subscriptions, even though they are in healthcare
I guess these are probably desperate people who are trying to get to someone, anyone. In my opinion, the best thing people can do is get a really good credit card and do a charge back for things like this.
- in the troubleshooting flow for a client with a physical product, 40% of calls are resolved after the “did you try turning it off and on again” step.
I bought a Chinese wifi mesh router and it literally finds a time between two am and five am and reboots itself every night, by default. You can turn this behavior off but it was interesting that it does this by default.
- a health insurance client has 25% of call volume for something that is available self-service (and very visible as well), yet people still call.
In my defense, I've been on the other side of this. I try to avoid calling but whenever I use self service, it feels like ny settings never stick and always switch back to what they want the next billing cycle. If I have to waste time each month, you have to waste time each month.
- a client in the travel space gets a lot of calls about: “does my accommodation include X”, and employees just use their public website to answer those questions. (I.e., it’s clearly available for self-service)
These public websites are regularly out of date. Someone who is actually on site confirm that yes, they have non smoking rooms or ice machines that aren't broken is valuable.
One of the things we tend to prioritize in the initial conversation is to determine in which segment you fall and route accordingly.