> But what other advantage did this give them? Like name specific examples. Feel free to leave, but I honestly don't see where you're coming from.
Back when Apple used Intel processors, they were at the mercy of Intel's roadmap; if Intel missed a deadline for a new chip, Apple had to change plans. Obviously, that's no longer the case.
Back in the Motorola/IBM days, their G5 processor ran so hot that Apple had to create a special case with 7 fans to cool it. It was an amazing engineering feat, but something Apple would never do unless they had no choice. I've used a Power Mac G5āit sounded like a jet taking off, and the fans stayed on. [2]
They get to integrate new technologies quicker than being constrained by the industry.
Apple launched the first 64-bit smartphone, the iPhone 5s, in 2013āat least a year before any Android manufacturer could. And when Qualcomm finally shipped a 64-bit processor, no version of Android supported it. [1]
There are dozens of examples where Apple's vertical integration has allowed them to stay a step ahead of competitors.
The latest is the C1 modem that shipped in the iPhone 16e. Because the C1 is much more efficient than Qualcomm's modem, the 16e gets better battery life than the more expensive iPhone 16 with Qualcomm's modem. [3]
And because Qualcomm's licensing fees are a percentage of the cost of the device it's in, shipping the C1 enables them to put modems in laptops. The Qualcomm fee is significant: an iPad Air starts at $599; the same iPad Air model with one of Qualcomm's modems costs $749.
Customers have wanted MacBooks with cellular modems forever; now they'll be able to do that, since the modem will become part of Apple's SoC in the near future.
That's what you can do when you're not constrained by off-the-shelf components.
[1]: "First 64-bit Android phone has no 64-bit software"āhttps://arstechnica.com/gadgets/2014/08/first-64-bit-android...
[2]: https://thehouseofmoth.com/a-little-known-fact-about-the-pow...
[3]: https://appleinsider.com/articles/25/02/27/apples-c1-modem-b...
ninetyninenine
today at 4:18 AM
excellent answer. thank you.